Olson Design Group Branding

This was the only existing logo when I became part of the ODG staff:

It worked well in the header of letterheads, internal documents and at the top of the old company website. However, I found it to be cumbersome to use in most situations. My goal was to provide a logo that was more versatile, unique, and recognizable.

I approached this task as more of an evolution of the logo rather than a complete overhaul and rebranding. The new logos would be used more frequently while the old, and very wide, logo could still be used in some situations.

Vertical Logo

Horizontal Logo

Icon Designs

I created these icons to be used on the new ODG website, in my ODG promo video, and in social media posts. Each represents a core service that the company provides to clients.