String Theory Packaging Concept

The objective of this project was to re-imagine what guitar string packaging could look like. To do so, I combined an Eco-friendly vibe with String Theory from the world of physics. At the core of string theory is the idea of waves, vibrations making up multiple dimensions. This concept plays off of these ideas and applies them to guitar strings.

The packaging is a customized pillowbox and sleeve system made with recycled speckletone cardstock. The design features wood grain taking on the apperance of waves.

Ad Concept

I art directed a photo shoot and worked closely with the photographer to produce images that captured a dynamic view of a guitar, showcased the strings, and evokes the idea of vibrations, and multiple dimensions of sound.