Fridley Liquor

Background/Situation
The city of Fridley owns and operates two municipal liquor stores. They have a core of loyal customers, but wanted to expand appeal to other Fridley and non-Fridley residents. Fridley Liquor was very much in need of brand refresh which we began with a logo redesign, followed by in-store signage development for their new store.

Objective
To increase brand awareness in order to increase sales

Primary Message
Fridley Liquor blends knowledge, product, and people to create a great shopping experience

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Design Challenge
The new Fridley Liquor store provided a great location that is easy to access and a lot of space to work with. Space, however, was also a problem. The new building has a very tall ceiling and made the store seem very empty. Our goal was to utilize the considerable ceiling height to provide some eye catching and useful signage and imagery.

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Thank You Donut and Banner

Hover over this image for a “before & after”