Duke Energy

Objective
Create a new logo for Duke Energy that will convey the company identity and mission more effectively.

Problem
Original logo is static, ordinary, unimaginative, does not say anything about where they are heading as a company.

Mission Statement
“Duke Energy makes life better for millions of people everyday by providing electric and gas services in a sustainable way – affordable, reliable and clean.”

Company Profile
Today, Duke Energy is looking at energy differently. The company is on its way to crossing the bridge to a low-carbon future – and providing solutions that help its customers and communities become the most energy efficient in the world.

Attributes the logo needs to reflect about the business
Growth, Sustainability, Clean Energy, Forward/Future Focused, Strength, and Conviction of Purpose.

 

Duke_Energy_Materials

logo_process

logo_style_guide